Martin is an award winning freelance director who loves making deeply human stories that grab the audience's attention. He's a specialist in working with actors as well as faces from off the beaten track and loves using the casting process to find characters that reek of authenticity. His strong cinematic eye (Martin is a BAFTA Nominated Cinematographer as well as a BAFTA Winning Director) produces results that are rich, authentic and strike a powerful chord with audiences.
He's made a number of landmark campaigns for clients including the Scottish Government, the Northern Ireland Executive, and the NHS. Recent commissions are a watershed campaign for the Scottish Government - We Are Scotland - and the epic Smile Again for Children 1st, Scotland's National Children's Charity. Current projects include For the Love Of Scotland for the National Trust for Scotland and Scotland Is Love and Scotland Is Open for Visit Scotland, Brand Scotland and the Scottish Government. Hey Europe - Scotland Is Open has been viewed by over 20 million people within it's first two weeks of release, and has won Gold at the 2020 Star Awards for Best International campaign. His latest campaigns are for the NHS for their flu campaign and their TV and Cinema campaign with the Scottish Government 'What Did You Do Today?', which won Gold at the 2020 Star Awards. 2021 saw his Europe - Scotland Is Here campaign win Gold at the 2021 Star Awards for Best International Campaign, and his CHAS / Alone campaign won the Marketing Society Star Award at the Star Awards 2021.
His 'Give A Child Their Smile Back' Cinema and TV campaign for Children 1st has Won Best TV at the 2019 Nods Awards, has been Nominated Best Casting at the 2019 Casting Director's Association Awards, and been Nominated Best Advertising at the 2019 Star Awards.
His 'We Are Scotland' campaign for The Scottish Government was Nominated for two Drum Roses Awards - Best Online Advert and Campaign and Best Public Sector Film at the 2019 Drum Roses Awards.
He has also made a number of commercial documentary films for brands such as Stoichnaya, RBS, Williams & Glyn, Natwest, Clydesdale Bank, Yorkshire Bank, Speirs & Jeffrey, Laing, Cala Homes, Fisher Price and Visit Scotland, and campaign films for Relationships Scotland.